tag:blogger.com,1999:blog-73334181456406521842024-03-13T22:47:19.181-07:00TheHangTagBlogUnknownnoreply@blogger.comBlogger53125tag:blogger.com,1999:blog-7333418145640652184.post-66677172889883405902022-07-06T11:23:00.003-07:002022-07-06T11:23:00.149-07:00Hang Tag Review #46 - Cosmic Blue Love<p>This is a fun one - our first broken link!</p><p><br /></p><p>The hangtag from <a href="https://cosmicbluelove.com/" target="_blank">Cosmic Blue Love</a> has an eye catching front. It is a creme card in a vertical rectangular shape, with gold starbursts throughout. It has Cosmic Blue Love in dark script, and hangs on a thick waxed cord.</p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhLoDsbH_AwgqLj0J6ugdsz_3wp2RG9zuMNMbKG5TVrL-n1vZ72GtEc6fTLfGYK7H6nqNnj90Z-BNBDQBGIw_7Y7k0bnJNKAU_aOGD5s3FxJwPuobfkdD9yetu061KBsM7ClRjEhnpuW2EU5ks_Zc0Rr8l5hotAz-eg5reAIWiz9vSb4GWl-nqQz2hiNg/s2048/IMG_1297.JPEG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="2048" data-original-width="1536" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhLoDsbH_AwgqLj0J6ugdsz_3wp2RG9zuMNMbKG5TVrL-n1vZ72GtEc6fTLfGYK7H6nqNnj90Z-BNBDQBGIw_7Y7k0bnJNKAU_aOGD5s3FxJwPuobfkdD9yetu061KBsM7ClRjEhnpuW2EU5ks_Zc0Rr8l5hotAz-eg5reAIWiz9vSb4GWl-nqQz2hiNg/s320/IMG_1297.JPEG" width="240" /></a></div><br /><p></p><p><br /></p><p>The reverse is more or less empty - it has a sticker with the garment details, a www.name.com address, and a hashtag of #EYESONTHESTARS.</p><p><br /></p><p>The front is solid here - the design is eye catching and communicates the mood clearly. It doesn't overdo it, but it also doesn't drown in its own minimalism. Well done!</p><p><br /></p><p>The reverse is strong as well! Again, a lot of empty space, but that is always acceptable. While TheHangTagBlog normally eschews the web addresses, Cosmic Blue Love is a subbrand or housebrand of clothing delivery service StitchFix, so giving clear directions helps it keep from getting lost amidst the other search results. The hashtag inclusion makes sense, especially for an online only brand. It is worth noting that the web address doesn't quite bring a broken link, but it does lead to a static "coming soon" landing page! Ouch!</p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh4c60w783__BFI6L8RihyH8cOcVXzq_8XFkMgBUdBLGw0-JO_4KO9wtihXCT5ZdyJVV3brpG8i2IlJAzf0vP-pzFCp8XJkpqGzMFEMM-od1h35SgdYgqWn73QErD-RWNGvlXdLZTDlFC1cmfmcoylHgetLVOAX2wo0hICbMHH8eo4TLIr2F3YZoQs-BQ/s2048/IMG_1298.JPEG" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" data-original-height="2048" data-original-width="1536" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh4c60w783__BFI6L8RihyH8cOcVXzq_8XFkMgBUdBLGw0-JO_4KO9wtihXCT5ZdyJVV3brpG8i2IlJAzf0vP-pzFCp8XJkpqGzMFEMM-od1h35SgdYgqWn73QErD-RWNGvlXdLZTDlFC1cmfmcoylHgetLVOAX2wo0hICbMHH8eo4TLIr2F3YZoQs-BQ/s320/IMG_1298.JPEG" width="240" /></a></div><br /><p><br /></p><p>Since this is an online only brand, they have smartly decided to forgo things like price and barcodes in favor of a more descriptive UPC giving style and wash details. This shows a real comfort with thoughtful applications for a specific business model. Excellent overall, a truly great contender.</p>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-7333418145640652184.post-24789289122649645162022-07-05T11:10:00.002-07:002022-07-05T14:39:17.725-07:00Hangtag Extra - Zara Add On tags<div data-en-clipboard="true" data-pm-slice="1 1 []">Here is a small collection of add ons with Zara hangtags. Earlier, there was a tough review of the main Zara hangtag, mostly for the reverse side which was covered with symbols and repeated designations that might have been useful to computers, but were certainly not helpful to people. It turns out, Zara also stacks these additional squares onto many of their garments.<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgsFeelkkxAIi49rh2QdmJwm08sYgzZRxnvLEFVLXSAQzuX3bE_U4XFf_PlyYrDOck3WKgbnG2HFbvWXSynl9f6N3poBZOjgXl4kIBJ7f7uqS3t9WBI56rT6tLl82puxKYd-k_ygKptBENQwBzRGvPIz_XkatS4Oz5N3UWxQ5vXeQFIghcSxMT1s4u9-g/s2048/IMG_1309.JPEG" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" data-original-height="2048" data-original-width="1536" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgsFeelkkxAIi49rh2QdmJwm08sYgzZRxnvLEFVLXSAQzuX3bE_U4XFf_PlyYrDOck3WKgbnG2HFbvWXSynl9f6N3poBZOjgXl4kIBJ7f7uqS3t9WBI56rT6tLl82puxKYd-k_ygKptBENQwBzRGvPIz_XkatS4Oz5N3UWxQ5vXeQFIghcSxMT1s4u9-g/s320/IMG_1309.JPEG" width="240" /></a></div><br /><div class="separator" style="clear: both; text-align: center;"><br /></div><br /></div><div><br /></div><div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjD33qJ3EpGVdX-0IOSorWPGpJAp1h-cg4vWewQ-pmVGPI8qq_QwCBno1aG6CL3UXWZPQZrOGDtd9Np9kqlR736lANZ2wF6QGPecma4RMv3bQuFl29lSmiSYBEwr-iaeTUclmEKpDvW8OatuVB8fnQbJ0eRg5mAjaoLMc7pSg0SDwFzxXbrrrapF-zuRA/s1536/IMG_1312.JPEG" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" data-original-height="1217" data-original-width="1536" height="159" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjD33qJ3EpGVdX-0IOSorWPGpJAp1h-cg4vWewQ-pmVGPI8qq_QwCBno1aG6CL3UXWZPQZrOGDtd9Np9kqlR736lANZ2wF6QGPecma4RMv3bQuFl29lSmiSYBEwr-iaeTUclmEKpDvW8OatuVB8fnQbJ0eRg5mAjaoLMc7pSg0SDwFzxXbrrrapF-zuRA/w200-h159/IMG_1312.JPEG" width="200" /></a></div>Here are four - J O I N L I F E, Regular, 100% Linen, and Garment Dye. It is easy to guess that Regular is a fit, and 100% Linen is a fabric, but Garment Dye and Join Life are less clear. The reverse of each has the same two sustainability logos from the main tag...</div><div><br /></div><div>Confusing are the multiple fonts, weights, kerning, and colors among these add on tags...<br /><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhN8d6kZJTI6kGuKXbpZKJjCTgygbP5AQMAikQww32ZbZPjDuQMmJfNhd5GXPaHBkoHiwdUG85nxvYoQnUPy0IWIhgEoBUHeTtO06JW1C7XgNhPQ3eo7n1IonwaAFL8f1PRufYuqBustwZDyxIX2dbDIMp3kJ-uopV1xGi47uJZLuLCeZ_UNZN-6qQK4A/s2048/IMG_1311.JPEG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="2048" data-original-width="1536" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhN8d6kZJTI6kGuKXbpZKJjCTgygbP5AQMAikQww32ZbZPjDuQMmJfNhd5GXPaHBkoHiwdUG85nxvYoQnUPy0IWIhgEoBUHeTtO06JW1C7XgNhPQ3eo7n1IonwaAFL8f1PRufYuqBustwZDyxIX2dbDIMp3kJ-uopV1xGi47uJZLuLCeZ_UNZN-6qQK4A/w150-h200/IMG_1311.JPEG" width="150" /></a></div><br /><br /><div class="separator" style="clear: both; text-align: center;"><br /><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhgKoHotGNYfZk9wgfYFAPqr4ily-71UgqZq8Iu9JnycmYLWovXSgWNE3jUa0tSTdSUv5HNbEQl7ojDbapKHn4rzAKk2IsYFmuNiWLSu2zznX_UxT4nWx5ZtVh0m86NGmF3xX8wwofhwchr5p9ciMp7hMshsopLYDGKgtZuIDV81q9usJOBzRSxIBjAkA/s2048/IMG_1310.JPEG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="2048" data-original-width="1536" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhgKoHotGNYfZk9wgfYFAPqr4ily-71UgqZq8Iu9JnycmYLWovXSgWNE3jUa0tSTdSUv5HNbEQl7ojDbapKHn4rzAKk2IsYFmuNiWLSu2zznX_UxT4nWx5ZtVh0m86NGmF3xX8wwofhwchr5p9ciMp7hMshsopLYDGKgtZuIDV81q9usJOBzRSxIBjAkA/w150-h200/IMG_1310.JPEG" width="150" /></a></div></div><br /></div>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-7333418145640652184.post-42265273353372597612022-07-01T10:59:00.003-07:002022-07-05T14:36:47.597-07:00Hang Tag Review #45 - Zara<div data-en-clipboard="true" data-pm-slice="1 1 []">Today we have a hangtag from <a href="https://www.zara.com/us/" target="_blank">clothing brand Zara</a>. The tag is a rectangle in white stock. The front contains the ZARA wordmark in its usual slightly stylized presentation. The mark is consistently displayed across most of Zara's branding - it looks nice here in a clean and direct presentation.</div><div><br /></div><div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi20ZINHRR4i0DL-pdjLYVBk99QxXYZxuN68im3zVfjUEZc7GnmCOnGEnX0nJdrXUSHclm09s1btSlzEr8mWSgRSuVfisLmytkebRLmM_MJIpSVDqg6VrQWNMwENe60ipdc8GciY6vWUoNC4vKmJmgmAua_Ask5IRtfusulsaZ5DivFiWyTQRj9XwnkGg/s2003/IMG_1305.JPEG" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" data-original-height="2003" data-original-width="1507" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi20ZINHRR4i0DL-pdjLYVBk99QxXYZxuN68im3zVfjUEZc7GnmCOnGEnX0nJdrXUSHclm09s1btSlzEr8mWSgRSuVfisLmytkebRLmM_MJIpSVDqg6VrQWNMwENe60ipdc8GciY6vWUoNC4vKmJmgmAua_Ask5IRtfusulsaZ5DivFiWyTQRj9XwnkGg/w151-h200/IMG_1305.JPEG" width="151" /></a></div>The reverse is a mess. Words, logos, barcodes and other bric a brac abound. It is immediately<br /> overwhelming and difficult to locate the information you are interested in. </div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhAE0kpcS5IZx5aVSRLggO14PGXVUa6n3f9ufMiXEhwqIkUUW-6XLzeIHWaALM6592OVB30t3Ee4FCbxbtoQR1CaDdYmrUxlPRJZOUxV-acBn2aaJW1cFTSsQES3c9vmC7L5DiyuZrQ6x6t4XoPDSq7dXafPrpn1RHYzbckZSKvl7Z-J1TEIkF5AKxmQw/s2048/IMG_1306.JPEG" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" data-original-height="2048" data-original-width="1536" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhAE0kpcS5IZx5aVSRLggO14PGXVUa6n3f9ufMiXEhwqIkUUW-6XLzeIHWaALM6592OVB30t3Ee4FCbxbtoQR1CaDdYmrUxlPRJZOUxV-acBn2aaJW1cFTSsQES3c9vmC7L5DiyuZrQ6x6t4XoPDSq7dXafPrpn1RHYzbckZSKvl7Z-J1TEIkF5AKxmQw/w150-h200/IMG_1306.JPEG" width="150" /></a></div><br /><div><br /></div><div>There is a FSC mark, a recycle mark, a QR code, "size" written in 6 languages, and then the sizes written in numbers 4 times... Another bar code, a UPC landing zone, and www.name.com address...</div><div><br /></div><div>Where to even start? The front is nice - its clean, sets a clear tone, and expresses itself. It doesn't stand out in this world, but it also isn't poor by any means. The reverse is awful, both for its crowding and inefficient design. There are two machine readable bar codes on the same tag. There are two small sustainability logos, neither of which is particularly readable to a human. There are multiple presentations of the sizing, and worst of all, they are written in arabic numerals. There is nothing wrong with writing things in multiple languages, but the "24" on "24 months" should not need to appear 3 times.<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhQIzwVCShI3IZkgeqFj7asTqhMnwEuCVATKasvOKEsDDc0mmo9_xAkVJeaNfHKo8s2m1asE4pvV0wbAJZapg60nq0NyrYD21K6mXhLL0lx4LFEne9b56upevPBplLCp_e_LPrSqt9SrA7UXQpF2GqpUENng6Ox4DLBVR2zGBuSMS-rDVWWff0G2Dj1Ag/s1832/IMG_1308.JPEG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1832" data-original-width="1389" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhQIzwVCShI3IZkgeqFj7asTqhMnwEuCVATKasvOKEsDDc0mmo9_xAkVJeaNfHKo8s2m1asE4pvV0wbAJZapg60nq0NyrYD21K6mXhLL0lx4LFEne9b56upevPBplLCp_e_LPrSqt9SrA7UXQpF2GqpUENng6Ox4DLBVR2zGBuSMS-rDVWWff0G2Dj1Ag/w152-h200/IMG_1308.JPEG" width="152" /></a></div><br /><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjoJdQIvVHHPMF2d8-wYdB9a3miTB4QQcTAUoZUDdeALeTRAUGp64ZtQ5OmohpZ00VNHH0FLiYUfG62-3PfUuEfn-mnmtUiLsfyM6w9LKh7QY3sPgacAyWgsyxFiEC8dEs3IjJfuoVrq74LEXToAtfygHmV5_K7uyu49n0-DLlXVtjCY6fVZrWoVbpOrw/s1909/IMG_1307.JPEG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1909" data-original-width="1475" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjoJdQIvVHHPMF2d8-wYdB9a3miTB4QQcTAUoZUDdeALeTRAUGp64ZtQ5OmohpZ00VNHH0FLiYUfG62-3PfUuEfn-mnmtUiLsfyM6w9LKh7QY3sPgacAyWgsyxFiEC8dEs3IjJfuoVrq74LEXToAtfygHmV5_K7uyu49n0-DLlXVtjCY6fVZrWoVbpOrw/w154-h200/IMG_1307.JPEG" width="154" /></a></div><br /></div><div><br /></div><div>There are two small interesting details on the reverse. The first is that there is a machine readable target for the whole where the plastic tag goes, and the second is that the UPC Landing Zone has a clear sticker, presumably to make it easier for a machine to target.</div><div><br /></div><div>This tag is a disaster, and not becoming of a pseudo luxury brand.</div>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-7333418145640652184.post-82265324965040871722022-06-29T10:14:00.005-07:002022-07-05T14:35:17.841-07:00Hang Tag Review #44 - Sweet Honey Clothing<div data-en-clipboard="true" data-pm-slice="1 1 []"><div class="separator" style="clear: both; text-align: center;"><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjvXhQRs2HAf-vLUkFxjyDLXAwIkAzFhvu7UiZyi-ZOnkP-K_ala70xL13mzj9UGoaPu2TJDeEm7bYL3ZcLoQkkjH8LibvD8F8HrD7LYFniT68HvqPCCOop3EA5-va6_73w87jQiGZ1o7zrIOKJhYZyv009fZEPdUin6dR2n_v8IqRLs9-ucKOG2WCeIA/s2048/IMG_1301.JPEG" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" data-original-height="2048" data-original-width="1536" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjvXhQRs2HAf-vLUkFxjyDLXAwIkAzFhvu7UiZyi-ZOnkP-K_ala70xL13mzj9UGoaPu2TJDeEm7bYL3ZcLoQkkjH8LibvD8F8HrD7LYFniT68HvqPCCOop3EA5-va6_73w87jQiGZ1o7zrIOKJhYZyv009fZEPdUin6dR2n_v8IqRLs9-ucKOG2WCeIA/w150-h200/IMG_1301.JPEG" width="150" /></a></div><span style="text-align: left;">This is a hangtag set from </span><a href="https://sweethoneyclothing.com/" style="text-align: left;" target="_blank">children's clothing brand SweetHoney</a><span style="text-align: left;">. This is clearly a nice hangtag with luxurious materials, including two thick cards with metal grommets, a length of pink ribbon, and a safety pin attachment.</span></div><div class="separator" style="clear: both; text-align: center;"><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEifP0LfqCnsZKvBEJF8vVk0mMVyWaFh_cl-mKdfFNzGVqNWaHV-ndojCOk8vc7FIbfSwm8D32St_OBSI8J6Z0r7853rRbpQluBjx_A4ysPfEan7zF0Pig5laknBo9GVKMkfne4NSBIyTn5ezIbx7FJyYfe7jojhFg-Gq_GIGQqrLLWyGJO76VgXfDv-yA/s2048/IMG_1302.JPEG" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" data-original-height="2048" data-original-width="1536" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEifP0LfqCnsZKvBEJF8vVk0mMVyWaFh_cl-mKdfFNzGVqNWaHV-ndojCOk8vc7FIbfSwm8D32St_OBSI8J6Z0r7853rRbpQluBjx_A4ysPfEan7zF0Pig5laknBo9GVKMkfne4NSBIyTn5ezIbx7FJyYfe7jojhFg-Gq_GIGQqrLLWyGJO76VgXfDv-yA/w150-h200/IMG_1302.JPEG" width="150" /></a></div><span style="text-align: left;">The top hangtag is a small square in cream with the name SweetHoney in a delicate gold ink script. The script color matches the metal grommet, although the treatment on the wordmark is much more "gold" whereas the grommet reads "functional metal."<br /></span></div></div><div><br /></div><div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgKZYmtfa1E--Om8DMaFN4HfX8r20oHvTIJcuhX9IKk2F0OPlkkqYMMhV9cbkz16k57AzACRVA_X4An9od8hd-pqWpwj52uC37hp-6Lzu_gVha1HfqIDYAViCV63Rz6w-TpJ18ojC1SFCUz31_o8YF6UnKG2A6TImgFqjwEH1iMaB4QqyPcLC_UQCr8XQ/s2048/IMG_1299.JPEG" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" data-original-height="2048" data-original-width="1536" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgKZYmtfa1E--Om8DMaFN4HfX8r20oHvTIJcuhX9IKk2F0OPlkkqYMMhV9cbkz16k57AzACRVA_X4An9od8hd-pqWpwj52uC37hp-6Lzu_gVha1HfqIDYAViCV63Rz6w-TpJ18ojC1SFCUz31_o8YF6UnKG2A6TImgFqjwEH1iMaB4QqyPcLC_UQCr8XQ/w150-h200/IMG_1299.JPEG" width="150" /></a></div>The second tag is an oval in a very delicate blue. In fact, the blue is so soft it is hard to detect except in the best lighting. It has the cameo style mark with the name, YoungEST, and the interesting flower design. The CELEBRATE YOUR EVERYDAY tagline is present at the bottom. The entire printing on the front is in the same gold ink, although here there is a sans serif block font with all caps. The reverse continues the CELEBRATE YOUR EVERYDAY tagline at the bottom, but the top has printed care instructions. Interestingly, the care instructions are not printed in the gold ink, but instead just simple dark text. There is also a name dot com.<br /></div><div><br /></div><div><br /></div><div><br /></div><div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgtkBgERO-lxyhRrwsr_A50_QoTrKFLVnac5AdEoW-7iaxSDvy5J3wpWQSPMc9beogUqsngC9RAik_qJ6nj1yoCFTRq23OMhJpTiaTPeBgGT9Hz4aOIRYKJcfLjME2fedF9gNDSkDp7v2-tadZVGtoSX_mKL2BCHLyAT7mlWTllf-wAo7vzsZtQTyPCtA/s2048/IMG_1300.JPEG" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" data-original-height="2048" data-original-width="1536" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgtkBgERO-lxyhRrwsr_A50_QoTrKFLVnac5AdEoW-7iaxSDvy5J3wpWQSPMc9beogUqsngC9RAik_qJ6nj1yoCFTRq23OMhJpTiaTPeBgGT9Hz4aOIRYKJcfLjME2fedF9gNDSkDp7v2-tadZVGtoSX_mKL2BCHLyAT7mlWTllf-wAo7vzsZtQTyPCtA/w150-h200/IMG_1300.JPEG" width="150" /></a></div><br /></div><div><br /></div><div><br /></div><div>This is overall a nice a tag set, with high quality materials. The safety pin closure is nice - the plastic tags (perkets) are awful in all aspects. The ribbon is just ok - it looks nicer than just using the plastic tag, but it isn't special.</div><div><br /></div><div>The second tag is the real star here - a pleasing oval shape and a clean front are well appreciated. The reverse is fascinating - not just care instructions, but care instructions with household tips (adding salt). The only misses are the repeat of the tag line, which is unnecessary as it is also on the front, and the name dot com, which crowds the text but adds nothing.</div><div class="separator" style="clear: both; text-align: center;"><br /></div><div>Overall, a highly rated design.</div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhcoD7FM-XB1Dyt0tI7gT1yxUg2nibi1ATUdd4zYyBs-AA8EPMVKrQKJJQeUKlZmCMRvepf7OchzMY7mMOYyd9_8dHZJa-mjpTZ-Y_cy6-zRjKwXFsrRE31QeazviT7NihHpFpUWtuhG7qNIVDlGPU1xbG-4eM2ooAtDxtusFroUdw0GMuRdGLideOKpQ/s1897/IMG_1303.JPEG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1897" data-original-width="1442" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhcoD7FM-XB1Dyt0tI7gT1yxUg2nibi1ATUdd4zYyBs-AA8EPMVKrQKJJQeUKlZmCMRvepf7OchzMY7mMOYyd9_8dHZJa-mjpTZ-Y_cy6-zRjKwXFsrRE31QeazviT7NihHpFpUWtuhG7qNIVDlGPU1xbG-4eM2ooAtDxtusFroUdw0GMuRdGLideOKpQ/s320/IMG_1303.JPEG" width="243" /></a></div><br /><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhRMNN1yY65oXd33A4X3lF1oPoYomy5Nkoe_VxUkED-LVZM-q7ySsIojc-CFUhOhqvnkI73avvw13l5dFp4vaUnfyFw7TnfZELoZgpT2JwONztGgxCR5iTelzYDd01r1j1uCuUkOLGfW0oF49CWih7hIohY46E10_cOoQeP2USN7gmiDRBoL81HfIqkrQ/s2048/IMG_1304.JPEG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="2048" data-original-width="1536" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhRMNN1yY65oXd33A4X3lF1oPoYomy5Nkoe_VxUkED-LVZM-q7ySsIojc-CFUhOhqvnkI73avvw13l5dFp4vaUnfyFw7TnfZELoZgpT2JwONztGgxCR5iTelzYDd01r1j1uCuUkOLGfW0oF49CWih7hIohY46E10_cOoQeP2USN7gmiDRBoL81HfIqkrQ/s320/IMG_1304.JPEG" width="240" /></a></div><br />Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-7333418145640652184.post-87615343215277608162020-09-11T07:11:00.005-07:002020-09-11T07:11:52.759-07:00Hang Tag Review #43 - Ruffled Ribbon Co<div class="separator"><br /></div><div class="separator"><br /></div><p>Today we have an excellent hangtag from the Ruffled Ribbon Co. The tag features three pieces and a twine cord tie. The main paper is a white square on solid cardstock featuring the logo in a stained ink grey along with what would otherwise be a name.com if not for the etsy domain. </p><div class="separator" style="clear: both; text-align: center;"><a href="https://1.bp.blogspot.com/-y_Jex-P2U7M/X1uEQRD0yNI/AAAAAAAAA3o/Lrz5gFQ548o8DPrCz3lUi9NnFfTJZaIEgCPcBGAYYCw/s2048/IMG_7544.JPG" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" data-original-height="2048" data-original-width="1536" height="320" src="https://1.bp.blogspot.com/-y_Jex-P2U7M/X1uEQRD0yNI/AAAAAAAAA3o/Lrz5gFQ548o8DPrCz3lUi9NnFfTJZaIEgCPcBGAYYCw/s320/IMG_7544.JPG" /></a></div><br /><p></p><p>The second tag is the washing instructions, which oddly enough are on the hangtag instead of the clothing itself. The washing instructions are mostly printed in typewriter.</p><div class="separator" style="clear: both; text-align: center;"><a href="https://1.bp.blogspot.com/-n8Vkaj8iobg/X1uEQQJal4I/AAAAAAAAA3o/3AxdWMaZGo0INueYDUou6n6uh_izot5TgCPcBGAYYCw/s2048/IMG_7545.JPG" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" data-original-height="2048" data-original-width="1536" height="320" src="https://1.bp.blogspot.com/-n8Vkaj8iobg/X1uEQQJal4I/AAAAAAAAA3o/3AxdWMaZGo0INueYDUou6n6uh_izot5TgCPcBGAYYCw/s320/IMG_7545.JPG" /></a></div><br /><p></p><p>The third piece is a small pennant with a floral design that attaches on the top of the stack.</p><p>This is a high quality tag, doubly so for being an etsy store. The three pieces, the thick cardstock, and the twine all are quality materials that indicate a certain level of care and planning. It is clear that whomever came up with this wanted to portray a very specific ideal with the hangtag. The front pennant is a solid little touch, and adds a bit of color to an otherwise monotone design. That said, it does get lost in the twine and isn't as impactful as it could be.</p><div class="separator" style="clear: both; text-align: center;"><a href="https://1.bp.blogspot.com/-62GW6raGGEQ/X1uEQkzbYlI/AAAAAAAAA3k/SadNrBKQD6Q79b2ZgsXhwPLFwppDru14gCPcBGAYYCw/s2048/IMG_7547.JPG" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" data-original-height="2048" data-original-width="1536" height="320" src="https://1.bp.blogspot.com/-62GW6raGGEQ/X1uEQkzbYlI/AAAAAAAAA3k/SadNrBKQD6Q79b2ZgsXhwPLFwppDru14gCPcBGAYYCw/s320/IMG_7547.JPG" /></a></div><br /><p></p><p>The main logo is nice indeed, although it does come across as slightly "current" in the worst, instagram friendly ways. The circle is either a coffee stain or a sweat ring, neither of which imply care or cleanliness. The presentation of the name itself, however, is much better The changing fonts are acceptable here, as they form a family and look nice next to each other. The script of "The" is maybe a little hard to read, but otherwise, it makes a strong statement. The URL is both good and bad - if you need the etsy piece, its important to add, but the use of "co" prior to the ".com" is a poor choice in terms of both computer readability as well as human impact. People will be wondering "Was that a co or just part of the .com?"</p><div class="separator" style="clear: both; text-align: center;"><a href="https://1.bp.blogspot.com/-xFGgY2vNKTY/X1uEQash9gI/AAAAAAAAA3o/xw-Q8mHdnYcQXM3FG9RmJJLCQf29YahwQCPcBGAYYCw/s2048/IMG_7546.JPG" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" data-original-height="2048" data-original-width="1536" height="320" src="https://1.bp.blogspot.com/-xFGgY2vNKTY/X1uEQash9gI/AAAAAAAAA3o/xw-Q8mHdnYcQXM3FG9RmJJLCQf29YahwQCPcBGAYYCw/s320/IMG_7546.JPG" /></a></div><br /><p></p><p>The inclusion of the care instructions on the hangtag is baffling. First, this may not meet legal requirements in certain jurisdictions, and second, it is useless to anyone who wants to actually care for the clothes. Aside from practical consideration, the design is cringey - a best guess is the all lowercase typewriter print is supposed to convey a farmhouse recipe card, but the odd script of "instructions" just destroys the entire look. Why is this in script? The same goes for the irregular spacing and capitalization of the rest of the directions. Is there any rhyme or reason to it, or is it just random? To top it all off, the directions themselves could be written more clearly.</p><p>This is a hangtag trying to do too much and getting it all wrong. Instead of just providing a hangtag, we have a mash-up of ideas that would fit well on a pinterest board, but fail on this hang tag.</p><br /><div class="separator" style="clear: both; text-align: center;"><br /></div><br /><br /><br /><p></p>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-7333418145640652184.post-44909110920611616822018-05-30T14:16:00.000-07:002018-05-30T14:23:08.359-07:00Hang Tag Review #42 - Nike Dry 2 Piece Set<div style="border: 0px; line-height: 1.57143em; margin: 0px; padding: 0px;">
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<a href="https://1.bp.blogspot.com/-Q1Xv6TTZ7gk/Ww8UGDvQhcI/AAAAAAAAAtE/dPoFuiSFO8c0qBMbRQaBA-mdND8yraXPQCLcBGAs/s1600/IMG_3949.JPG" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" data-original-height="1200" data-original-width="1600" height="240" src="https://1.bp.blogspot.com/-Q1Xv6TTZ7gk/Ww8UGDvQhcI/AAAAAAAAAtE/dPoFuiSFO8c0qBMbRQaBA-mdND8yraXPQCLcBGAs/s320/IMG_3949.JPG" width="320" /></a><span style="color: #383838; font-family: "gotham" , "helvetica" , "arial" , sans-serif;"><span style="font-size: 14px;">This hangtag is from Nike Dry and is a three parter (despite being a "2 piece set"). The top tag is a small square that is clearly an add on over the top, and most likely added to lots of garments sold as sets. It has the swoosh, and then says "2 Piece Set" in 4 languages. The reverse has the UPC space indicator, open on this one. Let's start calling them UPC Landing Zones, shall we?</span></span></div>
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<span style="color: #383838; font-family: "gotham" , "helvetica" , "arial" , sans-serif;"><span style="font-size: 14px;">The next two tags are the ones that actually have the goods on them, and are larger rectangles. The first is more or less blank, with only the Nike Swoosh and what looks like a sublimated thumb print design. The reverse is similarly plan, a matte black with handling numbers at the top and a couple logos at the bottom. It also contains a very bizarre Name.com, made even more so considering Nike is one of the most famous brands on the planet.</span></span></div>
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<a href="https://3.bp.blogspot.com/-iPH7E3rqkus/Ww8UGIbu4jI/AAAAAAAAAs8/qciPu6GnFEsS9rnGT2BssX21efvqDfLpgCLcBGAs/s1600/IMG_3951.JPG" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" data-original-height="1600" data-original-width="1200" height="320" src="https://3.bp.blogspot.com/-iPH7E3rqkus/Ww8UGIbu4jI/AAAAAAAAAs8/qciPu6GnFEsS9rnGT2BssX21efvqDfLpgCLcBGAs/s320/IMG_3951.JPG" width="240" /></a><span style="color: #383838; font-family: "gotham" , "helvetica" , "arial" , sans-serif;"><span style="font-size: 14px;">The third tag is the features tag - defining Nike Dry and giving the basics of the technology. Oddly enough, its referred to as "Dry" and "Nike Dry" but there is also usage of "DRI-FIT" technology. This tag as a sublimated cross-hatch design. The reverse has the same description of Nike Dry but in French this time. It also has a UPC tag and the same assortment of trademarks as the previous.</span></span></div>
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<span style="color: #383838; font-family: "gotham" , "helvetica" , "arial" , sans-serif;"><span style="font-size: 14px;">Overall, this tag is interesting because it demonstrates some of the failings of the optimization of global brands. For example it has three different pieces that are somewhat contradictory - since this specimen has the bar code stickers still attached, it is clear that these were two separate items that were stuck together and sold as a set. Also, the design changes - both have very difficult to see sublimations, but one is a finger print style wave, the other is a cross hatch. Why use two different designs across what is essentially a single product, unless someone got their lines crossed.</span></span></div>
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<span style="color: #383838; font-family: "gotham" , "helvetica" , "arial" , sans-serif;"><span style="font-size: 14px;">I'll also mark this one down for Faux French, if for no other reason than because the first hang tag has 4 languages, but oddly enough the Feature Tag only has English and French. The choice only makes sense if you are impressed by having French text on your apparel.</span></span></div>
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<span style="color: #383838; font-family: "gotham" , "helvetica" , "arial" , sans-serif;"><span style="font-size: 14px;">Enough with the bad though - I love the weight and texture to these (which I know comes through great over the internet). They are heavy and have a nice almost rubbery texture to them. Also, the top 2 piece set tag is has probably my favorite UPC Landing Zone of any tag I have looked at. Its tiny with a tiny box, clearly labeled UPC. I love it.<br />
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Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-7333418145640652184.post-81734072365775988062018-04-20T12:46:00.000-07:002018-04-20T12:46:04.975-07:00HangTag Review #41 - Ok!e Dokie<a href="https://3.bp.blogspot.com/-SWsI3RRxEpo/Wtjx2zy3DMI/AAAAAAAAAr4/9mE85jYxxuMDp1d3nXApV18p5o6KBV_xQCLcBGAs/s1600/CCI04192018_0001.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" data-original-height="1525" data-original-width="765" height="320" src="https://3.bp.blogspot.com/-SWsI3RRxEpo/Wtjx2zy3DMI/AAAAAAAAAr4/9mE85jYxxuMDp1d3nXApV18p5o6KBV_xQCLcBGAs/s320/CCI04192018_0001.jpg" width="160" /></a>Today we have a children's hang tag from the JC Penny house brand "Ok!e Dokie." I'll be calling it Okie Dokie from here on out, because I'm not a masochist and like to type actual words, but the play on the upside down "i" into an exclamation point is actually somewhat well done. It hits the kids theme (because we all know kids and backwards letters go together, a la Toys "R" Us) and uses standard punctuation. I noticed that the word mark is listed only with a TM, so I checked the register and found a couple that have existed for some time, but all seem to either be dead or cancelled. I'd love to get the story, but in any case, there is no active registration for this tag.<br />
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The front is no nonsense - a solid navy with the name and the size, plus a tear-away at the bottom. The tear away, interestingly enough, is both a gift receipt and a multiple piece indicator. I haven't noticed this yet, but it works - it stands to reason that if you aren't going to sell them as a set, you probably won't use the manufacturer's suggested price either, so might as well remove both.<br />
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The reverse is typical discount house brand fare - 100% factual information in a machine readable format. The reverse's odd blue color sure is rough on the eyes, but the layout of the information is commendable. There is a lot packed onto the tag, but it isn't overwhelming. It may not be beautiful, but functional it is.<br />
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It is worth pointing out the color of the one tag, "Living Coral." Say what you want about the health of our earth and the role each of us plays in being aware of our actions and their impact on it, I would never think to see it called out on a discount, mass market, clothing hang tag. I guess "Dead Coral" or "Bleached Coral" don't have the same appeal, but what, really, is living color? The color "coral" is generally understood to be a variation of orange, but if you use the distinction "Living" it must be a reference to the actual plant/animal/rock that lives in ocean reefs. As such, the color of such life ranges from blues, to yellows, to reds, to browns, to greens, and, I'm sure, the eponymous orange.<br />
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In any case, these tags are certainly not high on my list. The trademark mystery is somewhat exciting, but overall, these are function above all else.Unknownnoreply@blogger.com1tag:blogger.com,1999:blog-7333418145640652184.post-12507685179780478452016-12-10T20:38:00.000-08:002016-12-10T20:38:41.008-08:00Hang Tag Gore - Levi's DenizenSometimes you run across something so awful it doesn't even warrant a review - this is one of those times. Although Levi's is a premium brand in most of the world, in its home country of the US of A, it somehow is one of the most mass market name brands in existence. I'm fairly certain I stumbled across this in a Walmart, and although I only present this one example here, there were countless variations for different denim products.<br />
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<a href="https://1.bp.blogspot.com/-05B-b3Vmv-w/WEzX_lS8xsI/AAAAAAAAApg/TyBIUXHSoC0IKQ-ZjMTV4NP8ANiCZD_DwCLcB/s1600/2016-10-09%2B14.56.57.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="320" src="https://1.bp.blogspot.com/-05B-b3Vmv-w/WEzX_lS8xsI/AAAAAAAAApg/TyBIUXHSoC0IKQ-ZjMTV4NP8ANiCZD_DwCLcB/s320/2016-10-09%2B14.56.57.jpg" width="240" /></a>What's wrong you ask? For starters, why is everything shouting at me in bold face all caps text? Maybe it is because the product is so bland and generic it would be too easy to overlook. There is a way to do text heavy design, but this certainly isn't it. I mean just look at the feature list - "Classic and comfortable for all occasions." That's fight, these can be your fancy jeans as well as your comfy jeans as well as your work jeans, all in one pair! I don't know if this is an officially adopted maxim, but if your clothing gives you permission to wear it either up or down, it probably isn't acceptable to do either.<br />
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And what is up with Levi's destroying the registered trademark symbol? I first saw it on the Denizen line name, and figured it was a misprint, but then I noticed it was done the same on the Levi's wordmark! Holy hell, what are they thinking? Is it supposed to be edgy?<br />
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I'll also call attention to the model - first, nothing says "Dad jeans" like that guy with his button down sleeves rolled up but tucked into his non-belted jeans. It is also a bit of a Photoshop disaster - unless he is a Gears of War character there is something seriously wrong with his over-sized feet, and his legs are about 90% of his total body.<br />
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And to top it all off, this is the Hang Tag Blog, and while I sometimes drift into related fields, this is not a hang tag. It is instead affixed directly the pants with plastic rivets, meaning you either need careful work with scissors or you end up fraying the fabric before you put them on. I'll also ignore the ham fisted "Denizen" name, the use of rivets next to the word durable, or the fact that Levi's surface the "236" name so prominently. If I had to pick something I liked about this, it would be the way the "236 Regular Fit" is set off from the rest of the tag - the red box with both upper and lower margin lines is classic design and well executed. I like the way it isn't constrained by the margin of the rest of the text and spills into the product image.<br />
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Levi's, I don't know who thought this up, but please, no more.<br />
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Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-7333418145640652184.post-2211842510181845172016-11-16T05:54:00.000-08:002016-11-16T05:58:57.642-08:00The HangTag Blog Awards: 2 in 10<br />
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Hello and welcome to the HangTagBlog Awards! This will be our second major awards presentation! <a href="http://hangtagblog.blogspot.com/p/awards_26.html" target="_blank">In case you are unfamiliar, the award scheme is here</a>. This will be a second 2 in 10 award, covering hangtags 21 through 40.<br />
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Although the posting schedule remains slow and somewhat varied, these entries are all at least from 2016, so a major improvement from the previous go around. Let's see who the nominees are this time:<br />
<a href="http://hangtagblog.blogspot.com/2016/01/hang-tag-review-31-stoosh-hang-tag.html" target="_blank"><br /></a>
<a href="http://hangtagblog.blogspot.com/2016/01/hang-tag-review-31-stoosh-hang-tag.html" target="_blank">#31 - Stoosh</a><br />
<a href="http://hangtagblog.blogspot.com/2016/01/hang-tag-review-32-carters-little.html" target="_blank">#32 - Carter's Little Collections "Christmas Tree"</a><br />
<a href="http://hangtagblog.blogspot.com/2016/02/hang-tag-review-33-carters-little.html" target="_blank">#33 - Carter's Little Collections "Wolf"</a><br />
<a href="http://hangtagblog.blogspot.com/2016/02/hang-tag-review-34-harper-hang-tag.html" target="_blank">#34 - Harper</a><br />
<a href="http://hangtagblog.blogspot.com/2016/02/hang-tag-review-35-michael-kors-jet-set.html" target="_blank">#35 - Michael Kors "Jet Set"</a><br />
<a href="http://hangtagblog.blogspot.com/2016/05/hang-tag-review-36-joe-b-by-joe.html" target="_blank">#36 - Joe B by Joe Benbasset</a><br />
<a href="http://hangtagblog.blogspot.com/2016/07/hang-tag-review-37-summer-oasis.html" target="_blank">#37 - Summer Oasis</a><br />
#38 - <a href="http://hangtagblog.blogspot.com/2016/10/hangtag-review-38-cat-and-jack-double.html" target="_blank">Cat and Jack</a><br />
<a href="http://hangtagblog.blogspot.com/2016/11/hangtag-review-39-star-wars-union-suit.html" target="_blank">#39 - Star Wars "Union Suit"</a><br />
<a href="http://hangtagblog.blogspot.com/2016/11/hangtag-review-40-old-navy-active.html" target="_blank">#40 - Old Navy "Active"</a><br />
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Wow - when I first started looking over this post, I was worried that I would struggle to find any to award. When I compiled this list, though, I realized that the opposite is true. What a collection!<br />
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I ooh'd and aah'd over the super cute designs of the Carter's pair, especially in light of the fact that typically Carter's has terribly designed hang tags. I also praised the Harper tag for clean and simple design that spoke volumes about the product and set the tone perfectly. Summer Oasis scored points for being surprisingly coherent and complicated, and was likewise a clean and focused design. On top of that, the Cat and Jack set really caught my eye, and looked much more expensive than they should have.<br />
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Ultimately, both Cat and Jack and Summer Oasis are going to be the winners here. If you put the baby items next to each other, Carter's is relying heavily on one cute design element on an otherwise bland tag, while Cat and Jack is a really great, all encompassing design. Summer Oasis also bumps up next to Harper in a really direct way, and for my money the Harper hang tag is solid but can't quite hang with this crowd. Summer Oasis meanwhile, has a bright, intricate design that matches with the clothing, and also contained the stylish front back wrap around.<br />
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The Honorable Mention this 2 in 10 is definitely the Stoosh tag. One of my truest inspirations is <a href="http://www.uni-watch.com/" target="_blank">Paul Lukas over at Uni-Watch</a>, and <a href="http://www.gromm-it.com/" target="_blank">his side project of Groom-it,</a> and this hang tag contained a very nice implementation of the ubiquitous metal ring.Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-7333418145640652184.post-26053420381843333022016-11-14T13:26:00.001-08:002016-11-14T13:26:37.701-08:00HangTag Review #40 - Old Navy "Active" HangTag<div>
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<a href="https://4.bp.blogspot.com/-Gp8Q0F07KWc/WCor5wP5IfI/AAAAAAAAAoo/A_JJaiJMAWUydLXPRAbZtK4RoTUwRN2TwCLcB/s1600/2016-10-09%2B15.37.38.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="320" src="https://4.bp.blogspot.com/-Gp8Q0F07KWc/WCor5wP5IfI/AAAAAAAAAoo/A_JJaiJMAWUydLXPRAbZtK4RoTUwRN2TwCLcB/s320/2016-10-09%2B15.37.38.jpg" width="240" /></a></div>
<a href="https://2.bp.blogspot.com/-VSB49YMH_DY/WCor5xiB_fI/AAAAAAAAAok/-i-7yMidePUWqYYu5iM6NmWrjRIahXn7ACLcB/s1600/2016-10-09%2B15.37.26.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="320" src="https://2.bp.blogspot.com/-VSB49YMH_DY/WCor5xiB_fI/AAAAAAAAAok/-i-7yMidePUWqYYu5iM6NmWrjRIahXn7ACLcB/s320/2016-10-09%2B15.37.26.jpg" width="240" /></a><span>This hang tag is from discount brand Old Navy, and specifically their "Active" line. The tag is nearly black, with a yellow double line logo, and then OLD NAVY <i>ACTIVE</i> displayed beneath. There is also a half banner that says "Go Dry" and a short line about moisture wicking in two languages. The reverse is pretty spartan, with another product description of "BREATHABILITY" followed by a few words explaining, again in two languages. The rest is just the price sticker.</span></div>
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<span>Well, Old Navy is a discount brand, so the hang tag expectation is a little lower, but this one is pretty rough. The paper is cheap, and while I think the tag is supposed to be black, its actually just a washed out sort of black-ish color. I'm also really not a fan of the completely forgettable and generic logo - I'm sure a design consultant can point to the fact that it looks like a runner with their arms raised in victory (as the Olympics does from time to time). I also wish that someone would have made an executive decision to not put "ACTIVE" in italics. We get it, italics convey motion, great.</span></div>
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<span>I'm also going to hit this one with the Faux-French designation. First of all, I'm not entirely sure that those translations are anything more than machine translations (or bottom dollar service). I don't know French especially well but it looks suspect. Further, I'm not sure that Old Navy's (itself a Gap sub-brand) Active sub-brand really needs to have an air of French design or taste. We know you took a look at the latest Nike designs and reproduced them as cheaply as possible, we don't need french text.</span></div>
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<span>This hangtag is about as generic as they come, and a miss in my book.</span></div>
Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-7333418145640652184.post-40965661705318117402016-11-05T20:15:00.000-07:002016-11-05T20:16:00.455-07:00HangTag Review #39 - Star Wars Union Suit<a href="https://2.bp.blogspot.com/-dtUv_D3Z-DY/WB6f_UxpstI/AAAAAAAAAoI/upWdHXhdw-sKyufcWhio4nL4N04K-7EIgCLcB/s1600/2016-10-09%2B14.53.41.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="320" src="https://2.bp.blogspot.com/-dtUv_D3Z-DY/WB6f_UxpstI/AAAAAAAAAoI/upWdHXhdw-sKyufcWhio4nL4N04K-7EIgCLcB/s320/2016-10-09%2B14.53.41.jpg" width="240" /></a>Disney's acquisition of the Star Wars franchise has turned up the licensing machine full force, and in addition to a steady stream of new movies we are being treated to a near constant barrage of merchandise. This hang tag comes from one such item - a Chewbacca Union Suit.<br />
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First and foremost, it should be explained that a Union Suit is merely a descriptive term for a single undergarment that combines a shirt and a pair of pants. Think long johns or those pajamas that are in old cartoons with a snap up button panel. Do not think to search them on Google images without safe search on.<br />
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This one is designed to look like the character Chewbacca from Star Wars. Presumably one part Halloween costume, one party novelty item, this is a lowest common denominator item.<br />
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<a href="https://1.bp.blogspot.com/-8N18_zJnF2g/WB6gBDIMLsI/AAAAAAAAAoM/MkT115nEKRI4k4AbWfUcK4DiZeK3_vK4wCLcB/s1600/2016-10-09%2B14.53.47%2B%25281%2529.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="320" src="https://1.bp.blogspot.com/-8N18_zJnF2g/WB6gBDIMLsI/AAAAAAAAAoM/MkT115nEKRI4k4AbWfUcK4DiZeK3_vK4wCLcB/s320/2016-10-09%2B14.53.47%2B%25281%2529.jpg" width="240" /></a>The front of the hang tag is straightforward - the top portion is a picture of Chewbacca pointing his signature crossbow at the camera. The bottom has the Star Wars wordmark in negative with the words UNION SUIT below and a red circle with an S and the label SMALL. This is really terrible in terms of hangtags. It does not seem terribly well through out and it fails to convey any real sense of design or effort.<br />
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The reverse is a tiny bit better. Instead of the photograph of the actual Chewbacca, there is an incredibly goofy illustration of a very doofy guy wearing the suit. Otherwise it is the same as the front.<br />
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I have a lot of problems with this tag. It is really low effort, all they did was put a picture on it with a brand wordmark and a descriptor. I like simplicity and clean designs, and this is simple but is not particularly clean. Simply throwing all your logos onto a card isn't design, its hitting a checklist.<br />
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I also think you need to either lean heavy into the illustration, or heavy into the actual movie license, but you can't put both on the same tag.<br />
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It is almost as though they know that these will not be purchased by true fans (who will go upmarket) but instead by someone's distant relative who is a bit out of touch but will say "Oh, didn't he used to love those space movies?" If anything, I imagine most of these end up as gag gifts, purchased for drinking-holiday parties or as a good natured goof for a spouse.<br />
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I had some excitement about a Disney branded tag, <a href="http://hangtagblog.blogspot.com/2016/01/hang-tag-review-29-disney-baby-hang-tag.html" target="_blank">but so far this and the children's one I reviewed here have both fallen incredibly flat</a>.<br />
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Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-7333418145640652184.post-54315323107769461972016-10-09T09:41:00.000-07:002016-10-09T09:41:08.217-07:00HangTag Review #38 - Cat and Jack Double SetCheck out this nice find in the children's section for Cat and Jack. The main front tag is a pale blue (perhaps a "Baby Blue?") with the Cat and Jack script wordmark in red. The reverse of that tag has the same color scheme in stripes, along with the retailer information.<br />
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<a href="https://1.bp.blogspot.com/-tZJBROe_aJ0/V_pyT4H_XEI/AAAAAAAAAnY/KSiXxvyi1Jc1Rln1DHBiPO9XjdtJ6qqxQCLcB/s1600/2016-10-04_17.02.51%255B1%255D.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="320" src="https://1.bp.blogspot.com/-tZJBROe_aJ0/V_pyT4H_XEI/AAAAAAAAAnY/KSiXxvyi1Jc1Rln1DHBiPO9XjdtJ6qqxQCLcB/s320/2016-10-04_17.02.51%255B1%255D.jpg" width="240" /></a></div>
The feature tag is an eggshell color with the words "MADE FOR PLAYING, DRESSING UP & ADVENTURING." in the same red as the main wordmark. Underneath is says "SKINNY" which I believe is a fit designation. This tag has the pale blue on the reverse with more retailer information.<br />
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<a href="https://3.bp.blogspot.com/-V9sP-ztctTw/V_pyWs5moTI/AAAAAAAAAnk/TpXyiLa9TvI-_e02WQa9_0mnPxRvRoymwCLcB/s1600/2016-10-04_17.03.20%255B1%255D.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="320" src="https://3.bp.blogspot.com/-V9sP-ztctTw/V_pyWs5moTI/AAAAAAAAAnk/TpXyiLa9TvI-_e02WQa9_0mnPxRvRoymwCLcB/s320/2016-10-04_17.03.20%255B1%255D.jpg" width="240" /></a></div>
The main tag, however, has a small detail that I find really great - the gift receipt isn't cut straight across, but instead in triangle fringe. There are plenty of hang tags in unique shapes, but this one is so unexpected that it stands out. The gift receipt tear away is theoretically functional, as ideally this piece is removed before giving the item as a gift. In this case, that piece would leave simply a straight edge (or a sloppy perforation). The design is nice too. When the tag is hung vertically, it looks like a banner. The reverse colors also convey a real sense of Dr. Suess whimsy. All in all, this is a quality tag.<br />
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<a href="https://1.bp.blogspot.com/-8_8eBA4WYQY/V_pyVzyFulI/AAAAAAAAAng/iRcaOxSO0LQuYoPYh_Oi2FoFA3sPCGt7ACLcB/s1600/2016-10-04_17.03.10%255B1%255D.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="320" src="https://1.bp.blogspot.com/-8_8eBA4WYQY/V_pyVzyFulI/AAAAAAAAAng/iRcaOxSO0LQuYoPYh_Oi2FoFA3sPCGt7ACLcB/s320/2016-10-04_17.03.10%255B1%255D.jpg" width="240" /></a></div>
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The second tag is nice as well. I'm referring to it as a feature tag but that isn't entirely accurate, as it refers to the second item in a set. The color scheme is excellent, if a little bit predictable. The "playing, dressing up and adventuring" word choice is simple and obvious, but the layout is nice. I'm surprisingly impressed with using the waves as a horizontal rule, as it plays into the "adventure" idea and lends the tag some cohesiveness.<br />
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<a href="https://1.bp.blogspot.com/-OOj7Vmc5-yc/V_pyVMHk2uI/AAAAAAAAAnc/b3Ex-E4xRHcptL2xwTLViOFfI0ehuUiDQCLcB/s1600/2016-10-04_17.03.00%255B1%255D.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="320" src="https://1.bp.blogspot.com/-OOj7Vmc5-yc/V_pyVMHk2uI/AAAAAAAAAnc/b3Ex-E4xRHcptL2xwTLViOFfI0ehuUiDQCLcB/s320/2016-10-04_17.03.00%255B1%255D.jpg" width="240" /></a></div>
I'm really against the idea of putting body size labels on clothing aimed at children, but I think the Skinny designation here really refers to the overall cut of the pants. Even then I think this is a miss for the design as its purely marketing. Toddler clothes are made as they are, "skinny" vs "relaxed" likely makes no appreciable difference. Thus, this word was placed to catch the eye of Mom while picking these out.<br />
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A quality effort and a solid example in my book.<br />
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Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-7333418145640652184.post-11845514049056583462016-07-06T13:39:00.000-07:002016-07-06T13:39:31.567-07:00Hang Tag Review #37 - Summer Oasis<div>
<a href="https://4.bp.blogspot.com/-FPi_URgZtKw/V31rxYI1c7I/AAAAAAAAAm4/UhsITdzUAk4qnP968U1cRetxanzX2Hz0wCLcB/s1600/2016-06-20%2B05.56.03.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="320" src="https://4.bp.blogspot.com/-FPi_URgZtKw/V31rxYI1c7I/AAAAAAAAAm4/UhsITdzUAk4qnP968U1cRetxanzX2Hz0wCLcB/s320/2016-06-20%2B05.56.03.jpg" width="240" /></a>I've previously written about <a href="http://hangtagblog.blogspot.com/2013/08/xhilaration-hang-tag3.html" target="_blank">Target's Xhiliration House Brand</a>, but this one is a sub brand (or maybe a collection is what Target wants you to call it) of Xhiliration. It is on their website here. The front has the name of the collection and the year, flanked by colorful flowery designs. The reverse has the full pattern.</div>
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<span>If it isn't clear already, I like this hang tag. A lot. The front is excellent, simple and clean. It very clearly states the collection name, and gives a date for reference. Adding the date adds a bit of exclusivity and rarity, which is enjoyable. It avoid becoming pretentious, however, by not adding a YoungEST or other silly 'classic' elements.</span></div>
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<a href="https://4.bp.blogspot.com/-IgQoyLJTBz0/V31rxQvJ9TI/AAAAAAAAAm8/KN55rAFSFNIPSTJbFuAU9gkH3LhJcajswCLcB/s1600/2016-06-20%2B05.56.14.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="320" src="https://4.bp.blogspot.com/-IgQoyLJTBz0/V31rxQvJ9TI/AAAAAAAAAm8/KN55rAFSFNIPSTJbFuAU9gkH3LhJcajswCLcB/s320/2016-06-20%2B05.56.14.jpg" width="240" /></a>I also find the way the pattern wraps around to the front of the tag to be really nice. I like the colors and design, and the way it sits on the solid black is nice. One of my favorite parts, however, is the way the hang tag design so clearly complements the actual clothing patterns as well. <a href="http://www.target.com/p/women-s-tank-dress-mixed-print-black-xhilaration-juniors/-/A-50670537" target="_blank">If you review the Target website, you can see that the same pattern is used on this dress.</a></div>
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<span>This all should be taken with a bit of a caveat, however, as the only reason this tag looks so clean is because it is on the same hanger as the house brand tag. If it were by itself, it would almost certainly add in some extra information that would clutter and take away from the overall appearance. Still, this is a great find and surprise for a Target brand hang tag.</span></div>
Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-7333418145640652184.post-16289055487421640832016-05-19T13:48:00.000-07:002016-05-19T13:48:01.757-07:00Hang Tag Review #36 - Joe B by Joe Benbasset Hang TagToday's hang tag is from the junior brand Joe B by Joe Benbasset. This tag hangs vertically although the text is all horizontal. The front has the JOE B sub brand set just above (and slightly offset) from the by JOE BENBASSET brand name. The tag is a stark white on thick paperboard. It is very similar to the <a href="http://hangtagblog.blogspot.com/2013/08/calvin-klein-jeans-hang-tag.html" target="_blank">Calvin Klein Jeans tag reviewed some years ago</a>.<br />
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The reverse is similarly minimalist. It contains the full www.name.com webaddress, with icons for a few key social networking sites (namely, Facebook, Instagram, and Pinterest). And that's it!<br />
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<a href="https://4.bp.blogspot.com/-WdnwVAduxxE/Vz4mN_F6TaI/AAAAAAAAAmc/DX8KztZNnjgjMIFMPf8p4cYaTsquub-JwCLcB/s1600/CCI05192016.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="59" src="https://4.bp.blogspot.com/-WdnwVAduxxE/Vz4mN_F6TaI/AAAAAAAAAmc/DX8KztZNnjgjMIFMPf8p4cYaTsquub-JwCLcB/s320/CCI05192016.jpg" width="320" /></a></div>
Fear not, though - just because this hang tag is minimalist in design, it does not mean that there is not a lot to talk about. On the front, there is a lot of text and layout work. First of all, we see the JOE B sub brand in all caps, with the B in boldface. It is large, and dominates the front of the hang tag. Underneath, the main brand is handled almost like an attribution notice. JOE BENBASSET is all in caps, however the "by" is all lowercase. One not need to think hard about what is important here, and where the emphasis lies.<br />
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Although I personally dislike the awful amount of sub-branding that goes on, I do think the way the front of this tag is laid out is strong. There is just enough movement and variation going on to make it memorable.<br />
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The reverse is really terrible. I'll actually allow a pass on the full www.name.com since it is not at all clear from the front what the web address would be, and the trailing social media icons give the leading www. some visual balance. That cannot save the utterly bizarre and thoughtless inclusion of the icons for the social media websites. It is a hang tag - you cannot click on the facebook, instagram, or pinterest icons and go straight to the pages or follow! You still need to load up your browser or smart phone and look them each up individually! Why have the icons? Are they not on the web site that already contains a full address?<br />
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The use of app icons on printed materials is always a risky choice. Done right and you have communicated a modern and forward thinking product, but done wrong and it looks out of touch and unnecessary. That is the case here. Furthermore, Instagram recently updated its app icon, and as such the button on this hang tag is no longer relevant.<br />
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The front of this hang tag doesn't really set me aflame, but it at least is interesting and has some design elements. The reverse, however, just doesn't work or make sense in any light.<br />
Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-7333418145640652184.post-80277469288544317072016-02-15T09:57:00.000-08:002016-02-15T09:57:30.303-08:00Hang Tag Review #35 - Michael Kors "Jet Set" Hang Tag<a href="https://2.bp.blogspot.com/-TSvAOgN9M3U/VsIRUE5XnfI/AAAAAAAAAl4/pgE_B0S7LHc/s1600/CCI02152016.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="320" src="https://2.bp.blogspot.com/-TSvAOgN9M3U/VsIRUE5XnfI/AAAAAAAAAl4/pgE_B0S7LHc/s320/CCI02152016.jpg" width="162" /></a>Today's hang tag is from fashion house Michael Kors. This hang tag is from a Jet Set collection of his label. The front is a soft gold with "Michael Michael Kors" in negative white. The tag hang vertically, but the text is aligned as though it hangs horizontally.<br />
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The reverse is similarly simple in design to the front. Again we see "Michael Michael Kors," although this time in gold on white. Underneath there is product information, here designations that this is a "Jet Set Item" and the color is Vanilla.<br />
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The front of this tag is gorgeous. The soft gold is wonderfully rendered here, it looks expensive but not at all trashy. It also works well on the standard thing paperboard that the tag is constructed from. The white boarder is nice as well, it frames the tag and helps the gold stand out. The labeling is also interesting. The alignment is unexpected without being entirely random.<br />
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<a href="https://1.bp.blogspot.com/-9e19i2S4YO0/VsIRVm6JslI/AAAAAAAAAl8/fR1flpOyIlw/s1600/CCI02152016_0002.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="320" src="https://1.bp.blogspot.com/-9e19i2S4YO0/VsIRVm6JslI/AAAAAAAAAl8/fR1flpOyIlw/s320/CCI02152016_0002.jpg" width="166" /></a>Likewise, the reverse, while being fairly practical, is nicely arranged. Again, the gold works. There is also a certain irreverence to the descriptions. "Jet Set Item" is the line, not simply Jet Set or Jet Set Collection or any other designation.This encapsulates the aspirations of this perfectly - its an item for people who think they are jet setters, almost like describing a sleeping bag as a "Camp Item." I also love the color of Vanilla, as Vanilla can also mean plain and standard. Who would put Vanilla on their product? Why not call it cream? It is that perfect nihilistic attitude towards money and wealth.<br />
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This tag also contains an interesting NS or "No Size." If you remember, I previously covered an <a href="http://hangtagblog.blogspot.com/2015/12/ann-taylor-loft-size-none-hang-tag.html" target="_blank">Ann Taylor "Size None" hang ta</a>g, here we have the reverse No Size.<br />
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The only thing I will take this tag to task for is the awful "Name by Name Brand" trend. <a href="data:image/jpeg;base64,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" target="_blank">Calling sub brands by portions of the full name is lazy and cheap, and needs to go away.</a> I'll let it slide here because the rest of this tag is so nice.<br />
Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-7333418145640652184.post-45990491847396413072016-02-08T13:35:00.000-08:002016-02-08T13:35:04.077-08:00Hang Tag Review #34 - Harper Hang Tag<a href="https://2.bp.blogspot.com/-JjA0kt6i-mc/VrUVd-8mqVI/AAAAAAAAAlk/btM5ayERqiI/s1600/CCI02052016_0002.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="320" src="https://2.bp.blogspot.com/-JjA0kt6i-mc/VrUVd-8mqVI/AAAAAAAAAlk/btM5ayERqiI/s320/CCI02052016_0002.jpg" width="99" /></a>Today we are looking at a hang tag from the brand Harper, itself a house brand of Francesca's. Francesca's is generally feminine preppy, and this hang tag is no different. The front is a lilac purple with the name HARPER printed in a soft pink. The font is simple, except for the interesting calligraphy mark on the middle "R."<br />
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The reverse is simple as well, white card stock with a small HARPER mark in black on the top. Again, the "R" is stylized. Underneath that is a retailer tag (again, with the odd juxtaposition of the retailer tag on the hang tag designed specifically to be sold by that retailer).<br />
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This tag is simple and straightforward, and that is never a bad thing in my opinion. On the other hand, it is pretty indistinguishable from any other tags. There is not much to make it stand out, and there is no product information (outside of what is on the retailer sticker).<br />
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I do like the presentation of the wordmark though. Simple with just a little whimsy. Nicely executed.<br />
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<a href="https://1.bp.blogspot.com/-DJ4-CIGr7ws/VrUVdijIdoI/AAAAAAAAAlg/fsThdfStYUE/s1600/CCI02052016_0003.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="320" src="https://1.bp.blogspot.com/-DJ4-CIGr7ws/VrUVdijIdoI/AAAAAAAAAlg/fsThdfStYUE/s320/CCI02052016_0003.jpg" width="104" /></a></div>
Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-7333418145640652184.post-31632521924597986852016-02-04T13:19:00.000-08:002016-02-04T13:19:14.276-08:00Hang Tag Review #33 - Carter's Little Collections "Wolf" Hang Tag<a href="https://3.bp.blogspot.com/-7SXv-p83dgg/VrPAIrA942I/AAAAAAAAAlM/Zx-2zolkIw4/s1600/CCI01282016_0002.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="320" src="https://3.bp.blogspot.com/-7SXv-p83dgg/VrPAIrA942I/AAAAAAAAAlM/Zx-2zolkIw4/s320/CCI01282016_0002.jpg" width="299" /></a>A second in a series, this is the Wolf variant of the Carter's Little Collections. Just like before, this mini feature tag is slate square with a white circle, and has the Carter's Little Collections name. The real fun, however, comes from the tiny wolf symbol. It features a a very cute wolf sitting on its hind legs. Technically, this may actually be a dog, since it wears a blue collar, in which case perhaps it is meant to be a husky of some sort.<br />
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Either way, I rate this tag highly, just like the previous Christmas Tree one. The tiny figure is just happy enough, just bright enough, and just varied enough to really pull the entire thing together and out of the morass of poor color choices that dominates most other Carter's tags. It is also endearingly cute, which is perfect for baby clothes.Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-7333418145640652184.post-75897435219245260712016-01-28T14:04:00.000-08:002016-01-28T14:04:44.881-08:00Hang Tag Review #32 - Carter's Little Collections "Christmas Tree" Hang Tag<a href="http://3.bp.blogspot.com/-P7vncUrItHA/VqqQPc6_jlI/AAAAAAAAAk4/NFmH5omvcU0/s1600/CCI01282016_0003.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="320" src="http://3.bp.blogspot.com/-P7vncUrItHA/VqqQPc6_jlI/AAAAAAAAAk4/NFmH5omvcU0/s320/CCI01282016_0003.jpg" width="320" /></a>I am so excited to have discovered these. Baby wear brand Carter's apparently offers a series of themed clothing in what they refer to as "Little Collections." Several items to a matching outfit are sold as a single piece on a single hanger, with the standard Carter's hang tag and one of these "feature" tags.<br />
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This one is for a Christmas collection, judging by the little tree. The tag itself is small (about 1" x 1") and features the standard slate background. There is a white circle inside the square with the tree and the name. The tree is a simple triangle evergreen rendered in green, with a small red 5 point star above it. The reverse is untreated paperboard.<br />
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The tag design is really fun. I've not been impressed with Carter's tags in the past (the exist in a truly "Meh" category) but I love these ones. The presentation is simple and fun, with the little symbols adding just the right touch of color. I like the slate that Carter's uses, but their other colors tend to turn me off. Here, the pop of green and red are perfect.<br />
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The use of the tree is interesting. Although trees have become a somewhat defacto "politically correct but everyone still knows I mean Christmas" symbol, I could see a wrapped gift being used equally as well. Then again, while Carter's is not an expensive brand, it is certainly not need based baby clothing.<br />
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I continue to wish Carter's would drop the all lower case text, but here I'll let it slide.<br />
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Overall, a really fun tag and I look forward to reviewing some more from the series.Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-7333418145640652184.post-68734572471031800322016-01-13T13:33:00.000-08:002016-01-13T13:33:03.301-08:00Hang Tag Review #31 - Stoosh Hang Tag<a href="http://3.bp.blogspot.com/-GvxNUSS74Zg/Vow2kCjYTsI/AAAAAAAAAkg/4fxWt-frEtw/s1600/CCI01052016.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="320" src="http://3.bp.blogspot.com/-GvxNUSS74Zg/Vow2kCjYTsI/AAAAAAAAAkg/4fxWt-frEtw/s320/CCI01052016.jpg" width="187" /></a>Stoosh is, among other things, a junior women's brand that is carried by larger discount department stores. It was a new brand to me this year.<br />
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The front of this tag is a simple solid black background with tessellated slate flowers. Printed over the flowers at the bottom is the wordmark in all lowercase, in a very narrow font.<br />
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The reverse is solid black. Both sides have a glossy finish, which looks great on the reverse (and just ok on the front).<br />
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This hang tag is made of quality materials, it is thick cardstock, and the glossy finish is a nice touch. There is, however, one feature that makes this hang tag very, very exciting: the grommet. This small metal fixture is a welcome addition to any hang tag, and it looks fantastic here. This screams attention to detail as well as quality.<br />
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<a href="http://2.bp.blogspot.com/-g_ACgGhuHPo/Vow2kLbxWrI/AAAAAAAAAkc/LErxodBUMK8/s1600/CCI01052016_0001.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="320" src="http://2.bp.blogspot.com/-g_ACgGhuHPo/Vow2kLbxWrI/AAAAAAAAAkc/LErxodBUMK8/s320/CCI01052016_0001.jpg" width="188" /></a>This hang tag holds a special place in my heart. On the <a href="http://hangtagblog.blogspot.com/p/about.html" target="_blank">Inspirations page for this blog</a> there are currently only two, one of which is the flagship blog of journalist Paul Lukas. <a href="http://www.gromm-it.com/" target="_blank">He has recently started something of an art project to put grommets into all kinds of things, primarily foodstuffs, and it is fantastic.</a> Check it out for yourself.<br />
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Overall, I'm not in love with the design of this tag. I find the front very flat and uninspired, plus the wordmark is actually pretty hard to read. Nonetheless, the level of workmanship and finish here more than makes up for it.Unknownnoreply@blogger.com1tag:blogger.com,1999:blog-7333418145640652184.post-21951553580699537652016-01-11T14:10:00.000-08:002016-01-11T14:10:09.000-08:00The Hang Tag Blog Awards: 2 in 10Hello and welcome to the Hang Tag Blog Awards! This will be the first awards handed out since I smartly revised the awards scheme to account for the fact that it is extremely difficult to update a blog on a regular calendar schedule. <a href="http://hangtagblog.blogspot.com/p/awards_26.html" target="_blank">The 2 in 10 awards are granted to the top 2 selections from the previous 10 hang tags reviewed</a>. These are followed up with the 5 in 50, and the 10 in 100 awards.<br />
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This section is a little odd, as the first nominee goes back to the end of 2014. Most of the rest come from the past two weeks though, so the pace has picked up and more of them are competing against their peers. Good design is timeless, anyways, so a truly great specimen from 2014 should have no problem against the early crop of 2016 tags.<br />
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And the nominees are:<br />
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<a href="http://hangtagblog.blogspot.com/2014/10/calvin-klein-dresses-hang-tag.html" target="_blank">#21 Calvin Klein "Dresses"</a><br />
<a href="http://hangtagblog.blogspot.com/2014/10/indigo-blue-skinny-hang-tag.html" target="_blank">#22 Indigo Blue "Skinny"</a><br />
<a href="http://hangtagblog.blogspot.com/2015/08/nautica-jeans-crossed-anchors-hang-tag.html" target="_blank">#23 Nautica Jeans "Crossed Anchors"</a><br />
<a href="http://hangtagblog.blogspot.com/2015/09/hang-tag-review-24-circo.html" target="_blank">#24 Circo</a><br />
<a href="http://hangtagblog.blogspot.com/2015/12/hang-tag-review-25-halloween.html" target="_blank">#25 Halloween</a><br />
<a href="http://hangtagblog.blogspot.com/2015/12/this-hang-tag-is-from-baby-clothing.html" target="_blank">#26 Carter's "Just One You"</a><br />
<a href="http://hangtagblog.blogspot.com/2015/12/hang-tag-review-27-calvin-klein-jeans.html" target="_blank">#27 Calvin Klein "Jeans"</a><br />
<a href="http://hangtagblog.blogspot.com/2016/01/hang-tag-review-28-under-armour-all.html" target="_blank">#28 Under Armour All Season Gear "Boys"</a><br />
<a href="http://hangtagblog.blogspot.com/2016/01/hang-tag-review-29-disney-baby-hang-tag.html" target="_blank">#29 Disney Baby</a><br />
<a href="http://hangtagblog.blogspot.com/2016/01/hang-tag-review-30-nfl-team-apparel.html" target="_blank">#30 NFL Team Apparel</a><br />
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There are some solid choices in this set, and getting down to a top 2 is not an easy thing. All the Calvin Klein tags I have ever reviewed have done well, and here we have both a solid "Dresses" tag and the top tier "Jeans" tag from 2015. I also gave high remarks to the Indigo Blue hang tag. The Nautica Jeans tag was a sleeper hit as well, a budget tag with excellent design and a rarely used logo that caught my attention in a big way.<br />
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Our winners this round are the Indigo Blue "Skinny" hang tag and the Calvin Klein "Jeans" hang tag. I'll give an honorary mention to the Nautica Jeans hang tag with the Crossed Anchors logo. It almost makes it, despite (or maybe because) it is a budget hang tag.Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-7333418145640652184.post-47267912388979985082016-01-08T11:43:00.000-08:002016-01-08T11:43:03.736-08:00Hang Tag Review #30 - NFL Team Apparel Hang Tag<a href="http://2.bp.blogspot.com/-6LNWI5ypVbE/VoWFVgP020I/AAAAAAAAAkE/KSYarsPNMo0/s1600/CCI12312015.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="320" src="http://2.bp.blogspot.com/-6LNWI5ypVbE/VoWFVgP020I/AAAAAAAAAkE/KSYarsPNMo0/s320/CCI12312015.jpg" width="126" /></a>This is a fun one but also a little bit unique. This is a hang tag that the NFL attaches to licensed apparel. The front has the NFL shield logo prominently displayed, with TEAM APPAREL printed underneath. The background has a dappled pattern, which appears to be simulating the leather grain on a football. The background fades in as a gradient moving from top to bottom.<br />
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The reverse starts with the website as a name.com. Below that is a holographic sticker which probably indicates authenticity. Underneath the holo sticker we find another sticker, this one with the distributor information on it. Further down is the third sticker, the reailer sticker with price, size, and barcode.<br />
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This tag is pretty middle of the road. I've decided that I do like the tags that are tall and narrow, and this one has a lot of colors. However, I think the leather effect is really poorly implemented. It makes no sense that it fades out on the top, and without looking closely or really thinking about the design, it just looks sloppy.<br />
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<a href="http://3.bp.blogspot.com/-KYHGlyExDIs/VoWFVhjgUTI/AAAAAAAAAkA/r_mrRjHPwz0/s1600/CCI12312015_0001.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="320" src="http://3.bp.blogspot.com/-KYHGlyExDIs/VoWFVhjgUTI/AAAAAAAAAkA/r_mrRjHPwz0/s320/CCI12312015_0001.jpg" width="124" /></a>The reverse is very interesting from a design standpoint, if nothing else. There are a full three stickers attached. This offers a lot of flexibility, as these hang tags can be distributed to a wide variety of manufacturers for use with their items. On the other hand, it calls into question the whole authenticity of the "hologram sticker" issue. If these tags are just being sent around to be randomly stickered, what is to guarantee to me, the consumer, that someone didn't receive a shipment of blank hang tags with the holo stickers and then just attach their own? It defeats the entire purpose.<br />
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Also if you name is a three letter abbreviation, the name.com address is wholly unnecessary. Especially with the way today's modern browsers work, entering "NFL" "NFL.COM" or HTTP://WWW.NFL.COM" into your browser is all going to take you to the same place.<br />
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<br />Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-7333418145640652184.post-61416491852577160762016-01-06T06:18:00.000-08:002016-01-06T06:18:00.656-08:00Hang Tag Review #29 - Disney Baby Hang Tag<a href="http://2.bp.blogspot.com/-AHgAnzhvR_w/VoU5N4ppyRI/AAAAAAAAAjk/rCbacWGxrKc/s1600/CCI12312015.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="308" src="http://2.bp.blogspot.com/-AHgAnzhvR_w/VoU5N4ppyRI/AAAAAAAAAjk/rCbacWGxrKc/s320/CCI12312015.jpg" width="320" /></a>This hang tag is for Disney Baby, and it certainly has some interesting features. The front is pure Disney, in a series of pastel greens. There is Disney written in the Disney font with the magic castle logo above, rendered in building block treatment. The magic sparkles connect the two.<br />
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The reverse starts with a message encouraging purchasers to "Discover the magic on Disneybaby.com." Not quite a name.com example, as it appears in a sentence, although I am always critical of sub domains such as this.<br />
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<a href="http://1.bp.blogspot.com/-XJgfnrd0ofM/VoU5N0sCcGI/AAAAAAAAAjo/-ItABOozTeY/s1600/CCI12312015_0001.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="320" src="http://1.bp.blogspot.com/-XJgfnrd0ofM/VoU5N0sCcGI/AAAAAAAAAjo/-ItABOozTeY/s320/CCI12312015_0001.jpg" width="314" /></a>Perhaps more fascinating is that we then see the licensee information below. This product (for infant shoes) was made by ABG BABY, distributed by Rising Star. While this is fairly typical for big brands, I'm surprised that so much is surfaced so readily here.<br />
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This tag falls a little flat for me. I'm really not enjoying the somewhat lazy color scheme. For some reason the world of infants is very sensitive to gender coloring, and this tag is safely gender neutral (soft greens, slate, and sometimes yellow being the widely accepted top picks in this area). Still, nothing about this screams Disney, which is generally the most overdone and on message brand in the existence. It feels uninspired, like someone figured if they just typed "MAGIC" a bunch of times it would fully qualify, but the Disney Magic isn't just about saying the words, its about fully committing to them.<br />
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I actually like the licensee's banding a little bit more, the ABG BABY in baby blocks is a nice treatment, if somewhat expected.<br />
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As I touched on above, I'm ok with a name.com if used in a sentence, and additionally, I think Disney is a brand where the sub domain makes sense. Disney has famous theme parks, famous movies, famous characters, and famous toys. I wouldn't go to the Disney homepage and expect to find baby clothing without a few additional clicks. The distributor also has a web address, and since it is slightly different from the name, I think listing it in full makes sense. Good web use here.Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-7333418145640652184.post-9803049673502292392016-01-04T07:12:00.000-08:002016-01-04T07:12:02.150-08:00Hang Tag Review #28 - Under Armour All Season Gear Boys<a href="http://3.bp.blogspot.com/-8rKY_u4hxYc/VoP0B2kWPAI/AAAAAAAAAjI/bpLOLcLpa7A/s1600/CCI12292015_0002.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="320" src="http://3.bp.blogspot.com/-8rKY_u4hxYc/VoP0B2kWPAI/AAAAAAAAAjI/bpLOLcLpa7A/s320/CCI12292015_0002.jpg" width="189" /></a>This is a hang tag from sports apparel brand Under Armour. I've reviewed several of their other hang tags, some very favorably, in previous posts. This tag is small in size, and busy. The front is a black background, with a reflective UA logo, and additionally a reflective variation on a name.com address. The other primary colors are orange and white, white being used for much of the text and orange for logos and as an accent color.<br />
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<a href="http://2.bp.blogspot.com/-L3lGBcVYoQk/VoP0B9SoUMI/AAAAAAAAAjM/ydilWuWQvsw/s1600/CCI12292015_0003.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="320" src="http://2.bp.blogspot.com/-L3lGBcVYoQk/VoP0B9SoUMI/AAAAAAAAAjM/ydilWuWQvsw/s320/CCI12292015_0003.jpg" width="190" /></a>There is some odd UA PERFORMANCE text going vertically upwards on the left side, which has brackets flowing across the tag. Visually, it transitions to the instructional text, asking purchasers to "Wear this to feel dry and light." Bizarre, to say the least, but it likely grows out of the multiple "lines" that UA traditionally offers (ColdGear, HeatGear, and this, AllSeasonGear). That text is repeated in French, although Spanish is not present.<br />
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The reverse is somewhat less busy. The reflective logo appears again, although this time it is a circular shield with UA's "Universal Guarantee of Performance" and somewhat famous "Protect This House" trademarks. There is a large retailer tag affixed in the retailer tag space, with more UA markings below, as well as the copyright notice.<br />
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This tag is pretty disastrous. The front is a hodge-podge of different designs, texts, and ideas, none of which come together with any cohesion. It is like they started with a black tag with a logo, then someone said, Add in the Orange for our All Season line, then someone else said, We have to get that UA Performance marking on it, then someone else said, Its too confusing, add wearing instructions, then legal got involved and added the French. This is a prime example of a company viewing its hang tags as after thoughts, the necessary evil that goes along with the clothing. It needs to be stripped down and redesigned from top to bottom.<br />
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The wearing instructions are odd, but mostly from a clothing design standpoint and not from a hang tag perspective. The use of French but not Spanish is confusing, but it doesn't appear to be faux-French so I give it a pass. I'm of the mindset that each region that requires a different language should get its own hang tag.<br />
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The reverse is much better, simply by having less on it, but this tag remains rotten with trademark usage. UA seems to have vomited half of their portfolio onto this one, infant sized, tag. The gift receipt on the retailer sticker is laughable since the physical tag itself doesn't have gift receipt space itself, compounded further by the fact that this is an Under Armour retailer tag. Even within their own distribution channel they couldn't get it straight.<br />
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One thing I will give credit for here is the nice use of reflective lettering and logos. The silver against the black background looks sharp. I'll also give a pass for the name.com since it is an abbreviation of the name. I think the simple UA.COM looks great on this tag and is well worth including.Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-7333418145640652184.post-70279500069108703582015-12-31T13:55:00.000-08:002016-01-05T13:38:32.214-08:00Hang Tag Review #27 - Calvin Klein Jeans<a href="http://3.bp.blogspot.com/-FYXIz5d5jf0/VoMBNvcRr6I/AAAAAAAAAis/YCdg8BDOyLQ/s1600/CCI12292015.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="320" src="http://3.bp.blogspot.com/-FYXIz5d5jf0/VoMBNvcRr6I/AAAAAAAAAis/YCdg8BDOyLQ/s320/CCI12292015.jpg" width="163" /></a>Today we have a special entry, the 2015 update of our <a href="http://hangtagblog.blogspot.com/2013/12/thehangtagblog-year-end-awards.html" target="_blank">2013 Third Runner-Up award winner</a>, the Calvin Klein Jeans hang tag. <a href="http://hangtagblog.blogspot.com/2013/08/calvin-klein-jeans-hang-tag.html" target="_blank">In that version, I praised the clean design and the smart implementation of a long, narrow hang tag that would display nicely. I also commented on the thick card stock used in the production of the tag.</a><br />
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This year's version makes some updates while carrying forward the tradition of quality materials. The front has been changed from white to a cream, which looks and feels expensive. There is definite heft in your hands, and the stamped "Calvin Klein Jeans" at the bottom give it visual depth. You can run your fingers over the lettering and feel the depth.<br />
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The size has changed, this now resembles a standard rectangular hang tag.<br />
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<a href="http://3.bp.blogspot.com/-J9fy1OYbGGE/VoMBN-Tv1SI/AAAAAAAAAiw/Hn6D_QhZ6aY/s1600/CCI12292015_0001.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="320" src="http://3.bp.blogspot.com/-J9fy1OYbGGE/VoMBN-Tv1SI/AAAAAAAAAiw/Hn6D_QhZ6aY/s320/CCI12292015_0001.jpg" width="166" /></a>The reverse has changed dramatically, whereas previously Calvin Klein brands were a single white card, the reverse now has textured black paperboard. Initially I thought it may be some sort of the faux carbon fiber that is wildly popular, but upon closer inspection it actually appears to be a denim fabric pattern. A great touch for a denim product, and like the front, you can run your fingers over it and feel the texture.<br />
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The reverse has the name.com web address, unfortunately just flat printed, in the same cream color as the front. Interestingly, they have dropped the unique top level domain name, which is helpful for simplicity but also makes the printing here unnecessary.<br />
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This is another impeccable entry from Calvin Klein, which is quickly becoming my favorite brand for hang tags (<a href="http://hangtagblog.blogspot.com/2014/10/calvin-klein-dresses-hang-tag.html" target="_blank">I liked a Calvin Klein Dresses Hang Tag too</a>). It all starts with the quality materials, this tag has heft and feels good in your hands, and screams class and luxury. Both sides have textures that you can see and feel, rarely does a label get such weight and depth.<br />
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The design continues to impress as well. There is straightforward simplicity here. Hang tags without text appear to let the product do the talking, and that is the effect here. I'm especially impressed that each side has such variation in texture and color, and yet both are clearly from the same product. I praised the 2013 Calvin Klein Jeans Hang Tag for being designed to look good from any angle, and I think the same applies here. No matter which side is facing forward, it looks good.<br />
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I'm still not a fan of the name.com, and I'm even less of a fan of the wishy-washy changing of top level domain names. A special landing page for your denim is fine if you directly link to it, but otherwise useless and outdated, like flash intros.Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-7333418145640652184.post-73487867819496497812015-12-29T12:06:00.002-08:002015-12-29T12:07:24.088-08:00Hang Tag Review #26 - Carter's Just One You<a href="http://3.bp.blogspot.com/-WtOtujJPVVc/VoLnnV7vQ-I/AAAAAAAAAiU/ZajnZNgGuMc/s1600/CCI12292015_0002.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="320" src="http://3.bp.blogspot.com/-WtOtujJPVVc/VoLnnV7vQ-I/AAAAAAAAAiU/ZajnZNgGuMc/s320/CCI12292015_0002.jpg" width="213" /></a>This hang tag is from baby clothing manufacturer Carter's. Carter's usually runs monotone tags in slate and white, but this one has the "just one you" sub-brand in bright orange on the front. All the text is in lower case, and the size (9m) is display on the gift receipt portion.<br />
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The reverse is pretty no-nonsense, although there are multiple sizing descriptors, including weight and length. I wonder if this is because baby clothing is frequently bought as gifts, or because infants can vary in size so much. Also, the three sizes are really only two: The imperial standard and the two identical metric sizes. This must be a leftover from the three languages used on the tag, but one wonders how you can differentiate between the French and Spanish numbers. It is also clearly noted in three languages that the tag is printed on recycled paper, before the name.com address and a phone number.<br />
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<a href="http://4.bp.blogspot.com/-o3cqkq2-2UI/VoLnncSV3DI/AAAAAAAAAiQ/imuJaxrdLhc/s1600/CCI12292015_0003.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="320" src="http://4.bp.blogspot.com/-o3cqkq2-2UI/VoLnncSV3DI/AAAAAAAAAiQ/imuJaxrdLhc/s320/CCI12292015_0003.jpg" width="230" /></a>The only color on the reverse is the unusual pink highlighting of the color and style number. It is interesting that this has attention called, as a shopper will easily be able to determine the color just by looking at the garment, and has little use for a style number. This must be related to some sort of machine reading.<br />
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This tag is an odd one for me, where I prefer the reverse over the front. I love the simple, clear design on the reverse, the centered fonts, and the block highlighting. The front is not great. The more you look at the orange, the more you realize how strongly it clashes with the white background. I'm also rarely a fan of all lowercase.Unknownnoreply@blogger.com0