
And what is up with Levi's destroying the registered trademark symbol? I first saw it on the Denizen line name, and figured it was a misprint, but then I noticed it was done the same on the Levi's wordmark! Holy hell, what are they thinking? Is it supposed to be edgy?
I'll also call attention to the model - first, nothing says "Dad jeans" like that guy with his button down sleeves rolled up but tucked into his non-belted jeans. It is also a bit of a Photoshop disaster - unless he is a Gears of War character there is something seriously wrong with his over-sized feet, and his legs are about 90% of his total body.
And to top it all off, this is the Hang Tag Blog, and while I sometimes drift into related fields, this is not a hang tag. It is instead affixed directly the pants with plastic rivets, meaning you either need careful work with scissors or you end up fraying the fabric before you put them on. I'll also ignore the ham fisted "Denizen" name, the use of rivets next to the word durable, or the fact that Levi's surface the "236" name so prominently. If I had to pick something I liked about this, it would be the way the "236 Regular Fit" is set off from the rest of the tag - the red box with both upper and lower margin lines is classic design and well executed. I like the way it isn't constrained by the margin of the rest of the text and spills into the product image.
Levi's, I don't know who thought this up, but please, no more.
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