Lazy One Boxers Hang Tag

This Lazy One hang tag uses some dull colors, but a very large font. Simple and clean, the brand is in clear display. The letter stack is visually interesting, and clearly has some irreverence. The font underlines the “A,” possibly to maintain the visual line across the bottom of “Lazy.” “One” is written in a green font that fades into the background.

The reverse has a full web address, including a “www” and a “dot com.” Two retailer stickers adorn the reverse. The name should reinforce that this company isn't as self-serious as Polo or Hilfiger.

This tag is bland and leaves no real lasting impression. The name is funny, but otherwise the dark, muted colors fade away into the background noise.