On the reverse, the wording is identical, but the proportions and layout are changed. The comma after love makes this read as a salutation, interestingly enough. The butterflies and wildflower are fitting, the barn wood is predictable and expected. The model is interesting in that she is not really modeling the clothes, which ostensibly are what this hang tag sells. Instead, the jewelry is the only piece of her look that we really can see. There is a bit of graininess to this side as well. The carefree hippie ideal walks very closely to hipster on this side.
Similar to Izod, I really like one side of this hang tag, and am disappointed by the other. The blue side is nicely done; it captures an emotion in an authentic way. The reverse, however, just beats you over the head with it. I am also not a fan of the contrast between the two sides. The blue side is subtle, and monotone, the reverse is simply a Photoshop job. I also revolt at any objects being used out of context to prove a point as the butterflies look like they are crawling on the wood, but are clearly out of scale to everything else, including the flower.
I think this is also a great example of a necessary web address. I would have never guessed that without it being printed.