Marketing commentary aside, this hang tag takes the same
shape as the Calvin Klein Jeans one from earlier. It is long and hangs
vertically. The front is mostly pink, a bright background shade with a slightly
darker filigree design. The design is nice. It is actually subtle and tasteful,
unlike many of the products it adorns.
The text is interesting as well. All lower case, but the
font is a spectacularly poor choice. The letters are all drawn loopily and occasionally
connected. However, the most prominent letter, the first, consists of stark
straight lines. It does not connect, and in fact is the only thing set at 45
degrees on the entire hang tag.
There is also a balance issue on the front, with both the
wordmark and the filigree design occupying the bottom portion. Thus, the top is
a naked flat pink. This may have worked if the hanging hole was centered, but
off to the side, it just lacks balance.
The reverse is an absolute mess. We start with a horrific
use of a QR Code. Why include one at all? The front uses consistently soft
lines, the back is a high contrast machine readable code. Below it is obnoxious
ad copy, which includes a second facebook web address. The icing on the cake is
the final line, however, which explains that if you do not have a scanner
capable of reading the QR code, you can download the Target app, which has one.
It is mind boggling that Target would need three overlapping ways to get you to
visit their facebook page.
The bar code and sizing information section is nicely done.
It all fits in a compact space, and is generally readable. It is a rare bright spot, however, as the
reverse contains an additional sticker space, presumably for discounts.
It should be obvious from the above, but I’m not a fan of
this hang tag. While the thought is there, it was clearly overrun by the need
to throw in as many references to social media as possible. This hang tag is
selling Target’s facebook page more than its clothing, and that is a shame.
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