Monday, February 15, 2016

Hang Tag Review #35 - Michael Kors "Jet Set" Hang Tag

Today's hang tag is from fashion house Michael Kors. This hang tag is from a Jet Set collection of his label. The front is a soft gold with "Michael Michael Kors" in negative white. The tag hang vertically, but the text is aligned as though it hangs horizontally.

The reverse is similarly simple in design to the front. Again we see "Michael Michael Kors," although this time in gold on white. Underneath there is product information, here designations that this is a "Jet Set Item" and the color is Vanilla.

The front of this tag is gorgeous. The soft gold is wonderfully rendered here, it looks expensive but not at all trashy. It also works well on the standard thing paperboard that the tag is constructed from. The white boarder is nice as well, it frames the tag and helps the gold stand out. The labeling is also interesting. The alignment is unexpected without being entirely random.

Likewise, the reverse, while being fairly practical, is nicely arranged. Again, the gold works. There is also a certain irreverence to the descriptions. "Jet Set Item" is the line, not simply Jet Set or Jet Set Collection or any other designation.This encapsulates the aspirations of this perfectly - its an item for people who think they are jet setters, almost like describing a sleeping bag as a "Camp Item." I also love the color of Vanilla, as Vanilla can also mean plain and standard. Who would put Vanilla on their product? Why not call it cream? It is that perfect nihilistic attitude towards money and wealth.

This tag also contains an interesting NS or "No Size." If you remember, I previously covered an Ann Taylor "Size None" hang tag, here we have the reverse No Size.

The only thing I will take this tag to task for is the awful "Name by Name Brand" trend. Calling sub brands by portions of the full name is lazy and cheap, and needs to go away. I'll let it slide here because the rest of this tag is so nice.

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