Sunday, October 9, 2016

HangTag Review #38 - Cat and Jack Double Set

Check out this nice find in the children's section for Cat and Jack. The main front tag is a pale blue (perhaps a "Baby Blue?") with the Cat and Jack script wordmark in red. The reverse of that tag has the same color scheme in stripes, along with the retailer information.

The feature tag is an eggshell color with the words "MADE FOR PLAYING, DRESSING UP & ADVENTURING." in the same red as the main wordmark. Underneath is says "SKINNY" which I believe is a fit designation. This tag has the pale blue on the reverse with more retailer information.
The main tag, however, has a small detail that I find really great - the gift receipt isn't cut straight across, but instead in triangle fringe. There are plenty of hang tags in unique shapes, but this one is so unexpected that it stands out. The gift receipt tear away is theoretically functional, as ideally this piece is removed before giving the item as a gift. In this case, that piece would leave simply a straight edge (or a sloppy perforation). The design is nice too. When the tag is hung vertically, it looks like a banner. The reverse colors also convey a real sense of Dr. Suess whimsy. All in all, this is a quality tag.

The second tag is nice as well. I'm referring to it as a feature tag but that isn't entirely accurate, as it refers to the second item in a set. The color scheme is excellent, if a little bit predictable. The "playing, dressing up and adventuring" word choice is simple and obvious, but the layout is nice. I'm surprisingly impressed with using the waves as a horizontal rule, as it plays into the "adventure" idea and lends the tag some cohesiveness.

I'm really against the idea of putting body size labels on clothing aimed at children, but I think the Skinny designation here really refers to the overall cut of the pants. Even then I think this is a miss for the design as its purely marketing. Toddler clothes are made as they are, "skinny" vs "relaxed" likely makes no appreciable difference. Thus, this word was placed to catch the eye of Mom while picking these out.

A quality effort and a solid example in my book.

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