Monday, November 14, 2016

HangTag Review #40 - Old Navy "Active" HangTag

This hang tag is from discount brand Old Navy, and specifically their "Active" line. The tag is nearly black, with a yellow double line logo, and then OLD NAVY ACTIVE displayed beneath. There is also a half banner that says "Go Dry" and a short line about moisture wicking in two languages. The reverse is pretty spartan, with another product description of "BREATHABILITY" followed by a few words explaining, again in two languages. The rest is just the price sticker.

Well, Old Navy is a discount brand, so the hang tag expectation is a little lower, but this one is pretty rough. The paper is cheap, and while I think the tag is supposed to be black, its actually just a washed out sort of black-ish color. I'm also really not a fan of the completely forgettable and generic logo - I'm sure a design consultant can point to the fact that it looks like a runner with their arms raised in victory (as the Olympics does from time to time). I also wish that someone would have made an executive decision to not put "ACTIVE" in italics. We get it, italics convey motion, great.

I'm also going to hit this one with the Faux-French designation. First of all, I'm not entirely sure that those translations are anything more than machine translations (or bottom dollar service). I don't know French especially well but it looks suspect. Further, I'm not sure that Old Navy's (itself a Gap sub-brand) Active sub-brand really needs to have an air of French design or taste. We know you took a look at the latest Nike designs and reproduced them as cheaply as possible, we don't need french text.

This hangtag is about as generic as they come, and a miss in my book.

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