Wednesday, August 7, 2013

Calvin Klein Jeans Hang Tag

Simple is the name of the game here. Pure white card stock, with a plain black font. Same on the front and the reverse. Three words and a web address. Clean and clear.

The naming is interesting. Calvin Klein Jeans is used as a brand identifier, instead of as a product name. The unique top level domain name supports this as well.

I like the clean lines and simplicity of this hang tag. I also can see a benefit in a hang tag with no front or back. Anyway this hangs will show well. On the other hand, I think the web address shows poorly.

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